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Reading graphic design in cultural context / Grace Lees-Maffei and Nicolas P. Maffei.

By: Contributor(s): Material type: TextTextPublisher: London : Bloomsbury Publishing, 2020Description: 1 online resource (248 pages) : illustrationsContent type:
  • text
  • still image
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9780857858023
  • 9781350015586
  • 9781474293808
Subject(s): Genre/Form: Additional physical formats: Print version:: Reading graphic design in cultural context.DDC classification:
  • 741.6 23
LOC classification:
  • NC997 .L44 2020
Online resources: Previously issued in print: Bloomsbury Visual Arts, 2019. Digital resource published 2020.
Contents:
Part one: on message and off message: 1. Branding as sign system: semiotics in action -- 2. The responsive brand: uniformity and flexibility in logo design -- 3. Whose wall? From posters to digital displays and the colonization of public space -- 4. Slogan t-shirts: billboards of identity politics.
Part two: on legibility and ambiguity: 5. Seeing clearly? Legibility, word and image in postmodern print design -- 6. Signifying orientalism, chinoiserie and japonisme: fashion photography in Vogue as a case study -- 7. A good read? Corporate literature and brand stories: Alessi SpA as a case study -- 8. Information overload: negotiating visual complexity in a data-rich world.
Part three: on paper and on screen: 9. How to? Visual techniques of persuasion in guidebooks and manuals -- 10. Driving sales: print and TV advertising of cars to women drivers -- 11. Picturing music: the rise and fall of music packaging -- 12. E-Book, iBook, weBook, youBook: declensions of digital design.
Summary: "Reading Graphic Design in Cultural Context explains key ways of understanding and interpreting the graphic designs we see all around us, in advertising, branding, packaging and fashion. It situates these designs in their cultural and social contexts. Drawing examples from a range of design genres, leading design historians Grace Lees-Maffei and Nicolas P. Maffei explain theories of semiotics, postmodernism and globalisation, and consider issues and debates within visual communication theory such as legibility, the relationship of word and image, gender and identity, and the impact of digital forms on design. Their discussion takes in well-known brands like Alessi, Nike, Unilever and Tate, and everyday designed things including slogan t-shirts, car advertising, ebooks, corporate logos, posters and music packaging"--Bloomsbury Publishing.
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Includes bibliographical references and index.

Part one: on message and off message: 1. Branding as sign system: semiotics in action -- 2. The responsive brand: uniformity and flexibility in logo design -- 3. Whose wall? From posters to digital displays and the colonization of public space -- 4. Slogan t-shirts: billboards of identity politics.

Part two: on legibility and ambiguity: 5. Seeing clearly? Legibility, word and image in postmodern print design -- 6. Signifying orientalism, chinoiserie and japonisme: fashion photography in Vogue as a case study -- 7. A good read? Corporate literature and brand stories: Alessi SpA as a case study -- 8. Information overload: negotiating visual complexity in a data-rich world.

Part three: on paper and on screen: 9. How to? Visual techniques of persuasion in guidebooks and manuals -- 10. Driving sales: print and TV advertising of cars to women drivers -- 11. Picturing music: the rise and fall of music packaging -- 12. E-Book, iBook, weBook, youBook: declensions of digital design.

"Reading Graphic Design in Cultural Context explains key ways of understanding and interpreting the graphic designs we see all around us, in advertising, branding, packaging and fashion. It situates these designs in their cultural and social contexts. Drawing examples from a range of design genres, leading design historians Grace Lees-Maffei and Nicolas P. Maffei explain theories of semiotics, postmodernism and globalisation, and consider issues and debates within visual communication theory such as legibility, the relationship of word and image, gender and identity, and the impact of digital forms on design. Their discussion takes in well-known brands like Alessi, Nike, Unilever and Tate, and everyday designed things including slogan t-shirts, car advertising, ebooks, corporate logos, posters and music packaging"--Bloomsbury Publishing.

Previously issued in print: Bloomsbury Visual Arts, 2019. Digital resource published 2020.

Compliant with Level AA of the Web Content Accessibility Guidelines. Content is displayed as HTML full text which can easily be resized or read with assistive technology, with mark-up that allows screen readers and keyboard-only users to navigate easily.

Description based on online resource; title from home page (viewed on May 01, 2020)

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