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006 | m d | ||
007 | cr cn ---uuuua | ||
008 | 200501s2020 enk ob 000 0 eng d | ||
020 | _z1474293808 | ||
020 |
_z9780857858009 _qhardback |
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020 |
_z9780857858016 _qpaperback |
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020 |
_a9780857858023 _qepub |
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020 |
_a9781350015586 _qepdf |
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020 |
_a9781474293808 _qonline |
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024 | 7 |
_a10.5040/9781474293808 _2doi |
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040 |
_aUkLoBP _beng _erda _cUkLoBP |
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050 | 4 |
_aNC997 _b.L44 2020 |
|
082 | 0 | 4 |
_a741.6 _223 |
100 | 1 |
_aLees-Maffei, Grace, _eauthor. _92107 |
|
245 | 1 | 0 |
_aReading graphic design in cultural context / _cGrace Lees-Maffei and Nicolas P. Maffei. |
264 | 1 |
_aLondon : _bBloomsbury Publishing, _c2020. |
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300 |
_a1 online resource (248 pages) : _billustrations |
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336 |
_atext _btxt _2rdacontent |
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336 |
_astill image _bsti _2rdacontent |
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337 |
_acomputer _bc _2rdamedia |
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338 |
_aonline resource _bcr _2rdacarrier |
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504 | _aIncludes bibliographical references and index. | ||
505 | 0 | _aPart one: on message and off message: 1. Branding as sign system: semiotics in action -- 2. The responsive brand: uniformity and flexibility in logo design -- 3. Whose wall? From posters to digital displays and the colonization of public space -- 4. Slogan t-shirts: billboards of identity politics. | |
505 | 0 | _aPart two: on legibility and ambiguity: 5. Seeing clearly? Legibility, word and image in postmodern print design -- 6. Signifying orientalism, chinoiserie and japonisme: fashion photography in Vogue as a case study -- 7. A good read? Corporate literature and brand stories: Alessi SpA as a case study -- 8. Information overload: negotiating visual complexity in a data-rich world. | |
505 | 0 | _aPart three: on paper and on screen: 9. How to? Visual techniques of persuasion in guidebooks and manuals -- 10. Driving sales: print and TV advertising of cars to women drivers -- 11. Picturing music: the rise and fall of music packaging -- 12. E-Book, iBook, weBook, youBook: declensions of digital design. | |
520 | _a"Reading Graphic Design in Cultural Context explains key ways of understanding and interpreting the graphic designs we see all around us, in advertising, branding, packaging and fashion. It situates these designs in their cultural and social contexts. Drawing examples from a range of design genres, leading design historians Grace Lees-Maffei and Nicolas P. Maffei explain theories of semiotics, postmodernism and globalisation, and consider issues and debates within visual communication theory such as legibility, the relationship of word and image, gender and identity, and the impact of digital forms on design. Their discussion takes in well-known brands like Alessi, Nike, Unilever and Tate, and everyday designed things including slogan t-shirts, car advertising, ebooks, corporate logos, posters and music packaging"--Bloomsbury Publishing. | ||
530 | _aPreviously issued in print: Bloomsbury Visual Arts, 2019. Digital resource published 2020. | ||
532 | 0 | _aCompliant with Level AA of the Web Content Accessibility Guidelines. Content is displayed as HTML full text which can easily be resized or read with assistive technology, with mark-up that allows screen readers and keyboard-only users to navigate easily. | |
588 | _aDescription based on online resource; title from home page (viewed on May 01, 2020) | ||
650 | 0 |
_aGraphic arts _xSocial aspects. _92108 |
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653 | _aDesign. | ||
655 | 0 |
_aElectronic books. _92109 |
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700 | 1 |
_aMaffei, Nic, _eauthor. _92110 |
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776 | 0 | 8 |
_iPrint version: _aLees-Maffei, Grace. _tReading graphic design in cultural context. _bLondon : Bloomsbury Visual Arts, 2019 _z9780857858009 |
856 | 4 | 0 | _uhttps://doi.org/10.5040/9781474293808?locatt=label:secondary_bloomsburyDesignLibrary |
975 | _aBloomsbury Design Library 2020 Collection | ||
999 |
_c4518 _d4513 |