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020 _z1474293808
020 _z9780857858009
_qhardback
020 _z9780857858016
_qpaperback
020 _a9780857858023
_qepub
020 _a9781350015586
_qepdf
020 _a9781474293808
_qonline
024 7 _a10.5040/9781474293808
_2doi
040 _aUkLoBP
_beng
_erda
_cUkLoBP
050 4 _aNC997
_b.L44 2020
082 0 4 _a741.6
_223
100 1 _aLees-Maffei, Grace,
_eauthor.
_92107
245 1 0 _aReading graphic design in cultural context /
_cGrace Lees-Maffei and Nicolas P. Maffei.
264 1 _aLondon :
_bBloomsbury Publishing,
_c2020.
300 _a1 online resource (248 pages) :
_billustrations
336 _atext
_btxt
_2rdacontent
336 _astill image
_bsti
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
504 _aIncludes bibliographical references and index.
505 0 _aPart one: on message and off message: 1. Branding as sign system: semiotics in action -- 2. The responsive brand: uniformity and flexibility in logo design -- 3. Whose wall? From posters to digital displays and the colonization of public space -- 4. Slogan t-shirts: billboards of identity politics.
505 0 _aPart two: on legibility and ambiguity: 5. Seeing clearly? Legibility, word and image in postmodern print design -- 6. Signifying orientalism, chinoiserie and japonisme: fashion photography in Vogue as a case study -- 7. A good read? Corporate literature and brand stories: Alessi SpA as a case study -- 8. Information overload: negotiating visual complexity in a data-rich world.
505 0 _aPart three: on paper and on screen: 9. How to? Visual techniques of persuasion in guidebooks and manuals -- 10. Driving sales: print and TV advertising of cars to women drivers -- 11. Picturing music: the rise and fall of music packaging -- 12. E-Book, iBook, weBook, youBook: declensions of digital design.
520 _a"Reading Graphic Design in Cultural Context explains key ways of understanding and interpreting the graphic designs we see all around us, in advertising, branding, packaging and fashion. It situates these designs in their cultural and social contexts. Drawing examples from a range of design genres, leading design historians Grace Lees-Maffei and Nicolas P. Maffei explain theories of semiotics, postmodernism and globalisation, and consider issues and debates within visual communication theory such as legibility, the relationship of word and image, gender and identity, and the impact of digital forms on design. Their discussion takes in well-known brands like Alessi, Nike, Unilever and Tate, and everyday designed things including slogan t-shirts, car advertising, ebooks, corporate logos, posters and music packaging"--Bloomsbury Publishing.
530 _aPreviously issued in print: Bloomsbury Visual Arts, 2019. Digital resource published 2020.
532 0 _aCompliant with Level AA of the Web Content Accessibility Guidelines. Content is displayed as HTML full text which can easily be resized or read with assistive technology, with mark-up that allows screen readers and keyboard-only users to navigate easily.
588 _aDescription based on online resource; title from home page (viewed on May 01, 2020)
650 0 _aGraphic arts
_xSocial aspects.
_92108
653 _aDesign.
655 0 _aElectronic books.
_92109
700 1 _aMaffei, Nic,
_eauthor.
_92110
776 0 8 _iPrint version:
_aLees-Maffei, Grace.
_tReading graphic design in cultural context.
_bLondon : Bloomsbury Visual Arts, 2019
_z9780857858009
856 4 0 _uhttps://doi.org/10.5040/9781474293808?locatt=label:secondary_bloomsburyDesignLibrary
975 _aBloomsbury Design Library 2020 Collection
999 _c4518
_d4513